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the farm is
growing business for our clients
the new-fashioned way.

There's so much more to smart, strategic communication than just meeting targets.
Like innovation. And building morale. Designing memorable experiences. And bringing brands to life.
The Farm's creative experts specialize in delivering more value for your projects. Plus we meet targets.

We love our work and we know you will too.

communication

Have something to say? We’ll let the world know who you are, what you’re doing, and exactly why it matters right now.
Every design, marketing tactic, and event created by The Farm will ensure you make a lasting impact on your audience.
It’s just what we do.

design

We’re obsessed with beautiful design.
Our award-winning designers are the best in the industry today, taking advantage of a wide range of media including digital, print, and video to bring your projects to life.

see our design work



Take 5 Productions
Branding and website for a Toronto-based film and television production company.


Community One
Branding for a foundation supporting individuals and groups in the LGBT communities of Greater Toronto.


The Redwood
Branding for a shelter for women with children.


Casey House
Branding for a charitable work for Toronto AIDS hospice and foundation.


Galerie Dominique Bouffard
Branding for a Montreal art gallery that promotes and exhibits the work of emerging artists.


Bluewater Health
Branding and website for three hospitals in the Sarnia/Lambton County area that merged to create a dynamic new healthcare facility to serve the community.


Institute for Canadian Citizenship
Branding, website and marketing for the ICC. Founded and co chaired by the Rt. Hon. Adrienne Clarkson and John Ralston Saul the ICC works to ensure new citizens are welcomed and included as equals.


Red Apple Entertainment
Branding for a television production company specializing in documentaries and history-based series.


Breakthrough Entertainment
Branding and website for a television production company specializing in documentary, drama and lifestyle programming.


Gamevault
Branding for an AOL Canada gaming site.


Prospero Pictures
Branding and website for an international film financing and production company.


YouthCAN
Branding for an Ontario Childrens’ Aid Society initiative for youth in care programs.

corporate events

There’s nothing more powerful than a great event. We know this because we’ve created some of the best ever experienced by our clients. Choose us for your conferences, corporate events, incentive travel programs, and awards ceremonies.
We’ll give you one-of-a-kind events that truly inspire.

how we helped enercare

how we helped enercare

When one of Canada’s largest energy service companies was ready to announce their recent merger and resulting rebrand to their employees and the world, they called The Farm.

Enercare’s corporate merger was celebrated by 1,000 employees in spectacular Farm fashion: We delivered a high-energy event that didn’t just unveil the brand to staff, we engaged and excited them.

Our day kicked off with an inspiring video recognizing the year’s accomplishments. Sophisticated, upbeat, and entertaining, it paved the way for a rousing unveiling of Enercare’s new logo. For the big reveal, employees stood and cheered through an incredible multi-media choreographed stage show set to the 2001: A Space Odyssey soundtrack, and accompanied by live timpani drummers and contemporary dancers.

 

How could we present the next agenda item – new uniforms – with the same fanfare? By turning the very idea of uniforms on its head. The Farm staged a fun-filled employee fashion show, introducing the company’s new apparel with as much excitement as this season’s finest haute couture – much to the delight of the audience.

And to cap things off, we unveiled Enercare’s new vehicle branding in the most dramatic way possible: we pulled the curtain on a freshly re-branded truck right there on stage.

John Macdonald, President and CEO of Enercare, summed up the experience as “The best event we’ve ever done.”

see the video

reward &
recognition events

We know that good morale and employee engagement is essential to a company’s success.
We’re bubbling over with splendid ideas to reward and recognize your top performers and motivate your entire workforce.
Our Fortune 500 clients all over the world will tell you – we’re really, really good at moving your employees and driving your bottom line.

how we do it for td bank

how we do it for td bank

For more than a decade, The Farm has planned and executed TD’s most prestigious annual R&R program – Vision in Action. Imagine five days of spectacular celebrations. Who wouldn’t want to join the ranks of TD’s elite employees?

 

Hosted in a different North American destination each year, the program makes Vision in Action recipients and their guests the stars of an unforgettable experience. We start with a spirited welcome party featuring personal greetings from senior executives. Once warmly received, we treat them to incredible once-in-a-lifetime hosted activities themed around their picturesque location and designed to celebrate their achievements. The festivities are capped off with a sumptuous black-tie gala wherein TD’s CEO, Bharat Masrani, provides individual recognition to each employee.

Yes, it’s exactly as grand and memorable as you think!

see the video

marketing

Our innovative marketing programs get results. Whether you need smart customer-service initiatives, employee recognition, or retail promotion and recruitment campaigns – The Farm delivers creative solutions that are second-to-none.

how we market hmv



HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.


HMV Canada
Creative concepts for in-store, print and online monthly marking and promotion.

product launches

You’re thrilled with your new product.
We are too! With clear communication and engaging launches, we can help make your audiences just as passionate about your latest product.

how we launched aeroplan visa

how we launched td aeroplan visa

To help our TD Bank Credit Card partners launch TD Visa Aeroplan, The Farm created a truly unique, multi-platform campaign around the concept of international escapes.

To kick things off, we delivered one mysterious package to each TD branch across the country. Employees wondered at the locked boxes, which had been designed to look like well-travelled suitcases. We waited while the buzz grew. When the launch date finally arrived, a series of carefully-orchestrated events occurred simultaneously in call centres across the country. There were travel-themed amusements, gourmet foods from around the world, entertainment, and gifts – all delivering an experience of international fun. Employees enjoyed themselves and we created a high degree of profile, both internally and externally, for the new product. TD’s launch could not have gone any better.

 

Until we took it one step further. The final phase of the product launch occurred during transition, when TD customers moved from their current cards to Aeroplan – a very busy and challenging time for employees. The Farm helped ease this transition with individual information kits and then helped staff celebrate their success with themed events across the country. Now that’s a well-rounded communication roll-out!

see the launch kit

what we're great at

fabulous work for amazing clients

Since 1997 we’ve engaged people and grown business for some of the world’s biggest brands:

TD Bank Group

  • TD Auto Finance
  • TD Bank, America’s Most Convenient Bank
  • TD Canada Trust
  • TD Commercial Banking
  • TD Digital Channels
  • TD Enterprise Real Estate
  • TD Global Anti Money Laundering
  • TD Human Resources
  • TD Insurance
  • TD Credit Cards and Merchant Services
  • TD Operations
  • TD Securities
  • TD Technology Solutions
  • TD Wealth Management

 

“Thank you again for another extremely successful event. I know I speak on behalf of my team and the recipients that your dedication, passion, attention to detail and genuine commitment to TD made the event so special for everyone.”

“Thank you for an outstanding DVP recognition night last Tuesday. I’ve received countless comments and feedback on what a memorable and fun night you’ve put together. Importantly from my perspective, the event connected our leadership back to the brand and strengthened the bond of the team. And it was yet another WOW.”

“I know putting these events together and actually running them takes a huge amount of effort and thought so congratulations on a job well done, and thanks.”

Tom Dyck
EVP Community Banking
TD Canada Trust

“Dedication, expertise, ingenuity, service excellence; The Farm are invaluable partners and we couldn’t be more delighted with their work! Thank you so much for making every project memorable and a great success.”

Mary Melo, Marketing Event Specialist
BMO Global Asset Management

“The Farm delivered a brilliant and total repositioning of our brand-positioning line, language and look.”

Sandra Bianchi
Director, Product and Marketing
HMV Canada

"The team from The Farm has outdone themselves time and time again for us with their brilliant creativity, both in their communications pieces (including print and video) and their event-based activities.”

Karey Stanley-Boyd
Senior Manager, Global Recognition Programs, Corporate Human Resources
TD Bank Group

“Working with the Farm was an amazing experience. You guys thought of everything. This is the first time I’ve ever done an event where I was able to actually enjoy the show.”

Jacqueline Smith-Pelly
Senior Communications Manager
Enercare

“I wanted to send a quick note thanking you for everything you did to make the EVP Challenge event a huge success. Feedback from the teams has been overwhelmingly positive and people are already excited to try and win it next year – always a great sign!”

Daniele Farinaccia
VP Business Management Strategy & Support, RBP&S
TD Bank Group

contact

The Farm Inc.
304 - 250 The Esplanade
Toronto ON M5A 1J2

Lori Christensen
Partner, The Farm
christensen@thefarm.ca
416 368 7998 x202